Alexander mcqueen briefed us to support their in house pr team with the private dinner and frieze preview in support of their 3 year sponsorship of frieze art fair london. Working with the in house team we handled all of the media relations and event management for the dinner successfully launching the partnership to the international media in attendance.
Alexander mcqueen frieze partnership
ART & FASHION STRATEGIC PARTNERSHIP AMPLIFICATION
Celebrated photographers Richard Young, Dave Bennett and James Peltekian were secured by us to shoot the guests on arrival and at the event, the images were syndicated live during the event which meant that coverage began to appear building momentum throughout the evening with up to the minute news and gossip shared with key entertainment and lifestyle journalists. The event was featured on BBC World News, Reuters, Sky & CNN ensuring the event led the arts and entertainment news agenda the following day and throughout Frieze Week.
State Gallery, Magazine & TV
Art Rooms London Art Fair
Moniker Art Fair
The Art Conference