Kodak briefed us to provide a european launch platform for their digital camera demonstrating the ease of use and quality of images that can be created at home. We asked celebrated photographer sean & seng to shoot their friends bryan ferry, the tatler editorial team and daphne guinness in their London home. The images created were used for a travelling exhibition that launched the camera in western Europe
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The images created were used as part of a travelling exhibition that took in western european cities earmarked for the launch of the camera. Interviews with all of the subjects who sat for the shoot were placed in multiple titles including GQ, Vogue Italia, Harpers Bazaar and I.D amongst others. Resulting in the camera launch generating a x8 ROI of coverage achieved in multiple countries.
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