We created an integrated media relations campaign that resonated on and off line to reach the kickstarter and indiegogo campaign targets, while launching the conran designed bag to consumers in the uk
Ohyo Felix Conran
NEXT GENERATION CONRAN DESIGN DYNASTY
We achieved over 10 pieces of national coverage in print, broadcast and online with international reach.
Reaching more than 134 million consumers in the UK and internationally at the time of launch.
We contributed to the success of both the Kickstarter and IndieGoGo funding campaigns and positioned the Felix Conran Ohyo bag as the sustainable commuter bag.
Art Basel Cities Buenos Aires
De Pury De Pury Strategic Partnerships