We created a series of images and video content inspired by french post- impressionist henry rousseau. For global reach we secured iconic supermodels naomi campbell, jerry hall and yasmin le-bon, to create a global launch platform for the updated version of the 1960s attache case, as part of the brand’s global luxury repositioning. Resulting in media coverage with a x6 roi and driving traffic to the new black label stores in multiple territories.

Samsonite Signat Attache Global Launch

The images created resulted in media coverage with a x6 ROI and drove traffic to the new Black Label stores in multiple territories. Initially intended for PR usage the images were later used through the line for all communications globally, as well as for an outdoor and print editorial advertising campaign.

The campaign reached over 25 million consumers in multiple markets and successfully launched the Black Label rebranded stores.


Chris Levine
Twelve Arts
Art Basel Cities Buenos Aires
Olga Lomaka

Lomaka Gallery
De Pury De Pury Strategic Partnerships
Capri Art


Pommery Champagne Strategic Partnerships
Samsonite Black Label
The Cob Gallery
Hayden Kays
Imitate Modern Gallery
Tyler Shields

If you have any questions please do not hesitate to
Call us: +44 207 419 7086
Email us: adam@artbrandcomms.com