We created a series of images and video content inspired by french post- impressionist henry rousseau. For global reach we secured iconic supermodels naomi campbell, jerry hall and yasmin le-bon, to create a global launch platform for the updated version of the 1960s attache case, as part of the brand’s global luxury repositioning. Resulting in media coverage with a x6 roi and driving traffic to the new black label stores in multiple territories.
Samsonite Signat Attache Global Launch
HENRY ROUSSEAU GLOBAL LAUNCH PLATFORM
The images created resulted in media coverage with a x6 ROI and drove traffic to the new Black Label stores in multiple territories. Initially intended for PR usage the images were later used through the line for all communications globally, as well as for an outdoor and print editorial advertising campaign.
The campaign reached over 25 million consumers in multiple markets and successfully launched the Black Label rebranded stores.
Art Basel Cities Buenos Aires
De Pury De Pury Strategic Partnerships