We created a series of images and video content inspired by french post- impressionist henry rousseau. For global reach we secured iconic supermodels naomi campbell, jerry hall and yasmin le-bon, to create a global launch platform for the updated version of the 1960s attache case, as part of the brand’s global luxury repositioning. Resulting in media coverage with a x6 roi and driving traffic to the new black label stores in multiple territories.

Samsonite Signat Attache Global Launch

The images created resulted in media coverage with a x6 ROI and drove traffic to the new Black Label stores in multiple territories. Initially intended for PR usage the images were later used through the line for all communications globally, as well as for an outdoor and print editorial advertising campaign.

The campaign reached over 25 million consumers in multiple markets and successfully launched the Black Label rebranded stores.

Current clients

Streeters Talent Management
Gary Card
Felix Conran
The Exhibitionist Hotel
Attollo Art

State Gallery, Magazine & TV
Art Rooms London Art Fair
Moniker Art Fair
The Art Conference

past clients

Tyler Shields
ING Bank Sponsorship
The Cob Gallery
Imitate Modern Gallery

If you have any questions please do not hesitate to
Call us: +44 207 419 7086
Email us: adam@artbrandcomms.com