ART BASEL BRIEFED US TO PROVIDE A NEW MARKET ENTRY EVENT STRATEGY, FOR THEIR ART BASEL CITIES INAUGURAL EVENT IN BUENOS AIRES
Art Basel Cities Buenos Aires
STRATEGIC NEW MARKET LAUNCH & EVENTS STRATEGY
We delivered a launch and event strategy that met all of the Art Basel Cities Initiative business and brand objectives. Reaching all key stakeholder audiences including, Artists, Public, Sponsors and Buenos Aires City officials. Our event and rollout concept provided content for local and international news outlets and created a blue print for the successful implementation of the Art Basel Cities Initiative in multiple territories.
Clients & Campaigns
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